Mortgage Advice Bureau has made an undisclosed investment in Heron Financial, which it says will allow it to leverage the mortgage and insurance company’s bespoke software to “improve client and advisor performance.” .
The broker listed on AIM adds that the partnership will strengthen its “position in new real estate, to reflect the changing expectations of their building partners and their customers”.
Heron, founded in 2011, provides market-wide advice on mortgage products, protection and general insurance. He says his clients range from high net worth individuals, first time buyers, rental owners to expatriates.
Mortgage Advice Bureau, which has more than 1,600 advisers, also invested this year in the new specialist brokerage firms Meridian, Metro and Evolve.
The broker also partnered with financial technology firm Nivo to launch a secure mobile instant messaging and document collection service for its brokers in January.
Mortgage Advice Bureau Managing Director Peter Brodnicki said: “Long-term business success begins with understanding the threats and opportunities that advancements in technology will bring – and Heron Financial puts technology at the forefront of everything. she does, paying special attention to how she can improve both the client and adviser experience.
“The broker’s systems, processes and approach to lead generation are superb, with exceptional advisor productivity. The business is led by an inspiring management team with a clear vision that adapts to meet changing customer needs – and with major growth plans on the horizon, we’re excited about what the partnership can bring.
Heron Financial Director and Managing Director Warren Harrocks adds, “The opportunities resulting from this partnership with Mortgage Advice Bureau will allow us to collaborate much more, in a rapidly changing landscape, expanding opportunities for everyone. “