Pure Retirement has launched a new guide in collaboration with Asset TV, specifically aimed at retirement market advisers.
The Brand Health Check guide provides at-a-glance tips on how advisors can improve their brand and business positioning to better engage clients over 50.
Akademia at Asset TV is promoting the guide this month as part of its CPD resources for financial advisors working in the end-of-life loan industry or looking to enter the market.
Asset TV Director Martyn Pask said the end-of-life loan market is a “continuously growing” market, representing a “great opportunity” for financial advisors looking to grow their businesses. in this domain.
“It was a pleasure to discuss the benefits with the guest speakers from Pure Retirement, as part of our CPD offering for counselors,” he added.
Rachel Pease, Marketing Manager at Pure Retirement, said: “This is a great time of year to take a brand health check, before a new year starts, and we hope our new guide will provide some simple tips for advisors to improve their brand positioning and hence their business opportunities for future growth.
A more in-depth discussion of the Brand Health Check Guide can be seen on Asset TV, where Rachel Pease is interviewed alongside Pure Retirement National Accounts Manager Hattie Fancourt.