Jennelle Tilling has joined the Yorkshire Building Society board as a non-executive director.
Tilling has 25 years of experience in leadership positions, including 17 years with Yum! Restaurants International, which includes brands such as KFC, Pizza Hut and Taco Bell.
She also sits on the board of directors of Guide Dogs for the Blind Association, works as a non-executive director for Camelot, and is the founder and chief strategist of Marketing with Insight, a brand consultancy.
Tilling comments, “I am thrilled to join a strong and thriving member-owned organization that has consistently achieved its goal of providing ‘real life help’ for over 155 years.
“The way the Yorkshire Building Society delivers this is changing as the needs of its members evolve and I look forward to further developing the Society’s brand and digital channels to meet their needs.”
And Yorkshire Building Society chairman John Heaps said: “[Tilling’s] her extensive experience in marketing, digital strategy and innovation as well as her leadership skills make her a valuable addition to our team as we move forward into the next stage of our development in a rapidly changing financial services market.