Zoopla claims that its recently launched In Search ads generate a click-through rate that is more than five times that of similar display advertising.
In Search ads are sold on the real estate portal’s ad search pages, which he says attracts more than 120 million views per month.
He adds that the ads, launched a month ago, are displayed in-line with the listings to “match the look and feel of a list, resulting in higher user engagement and less ad experience.” intrusive to consumers ”.
Ads are created and managed by the internal Zoopla team to “match the look and feel of the Zoopla website” which “provides a less disruptive brand experience for consumers”.
The portal sells five ad spaces per page at a fixed monthly cost, which slides off once more impressions are purchased.
Andy Marshall, Commercial Director of Zoopla, said: “The pandemic and the search for space have led a range of homeowners to decide to enter the market, including numerous second and third steppers and downsizers.
“As we seek to help agents and home builders capitalize on this momentum, the launch of In Search ads gives agents the opportunity to ensure they are in a prime position to capture the interest of these motivated owners. “